Whether you drive, fly, train, walk or ride as you arrive in Bundaberg, you can't help but notice rolling rich red soil, rows of sugarcane, macadamias and criss-cross grids of Australia's food bowl that greet you in every which way.
Bundaberg city is most fondly associated with rum of the same name and Bundaberg Brewed Drinks which are exported to the world, but a visit to this turtle town will leave much more than just a sweet sensation on the tip of your tongue.
If tours are right up your alley, there are several options - the Bundaberg Rum factory, Bundaberg Brewed Drinks, Hinkler Hall of Aviation, Fairymead House and Wednesday art walk at the Bundaberg Regional Art Gallery.
If you like to cruise, you can take a leisurely meander up the Burnett River on a guided boat tour. Or, head out to Lady Musgrave Island onboard a luxury vessel departing from the Bundaberg Port.
Pack your snorkel and togs though because just 15 minutes from the city, swimming, snorkelling, surfing and beachcombing are all just a quick dip away. Head anywhere between Burnett to Elliott Heads - or even ride a bike along the Coral Coast track to experience the wonders of the Southern Great Barrier Reef.
If visiting between November to March you can also have the Mon Repos turtle experience - a night tour offering up close and personal experiences with these ancient mariners while they lay and hatch.
Bundaberg is also known to have the pick of the crop when it comes to fresh produce straight from the farm. It's referred to as Australia's food bowl with nearly 90 per cent of the countries sweet potatoes grown in the region. The pick of the crop can be found there, with farm gate markets, fresh seafood and many local restaurants and cafes serving up the best, seasonal produce.
Whether you're a connoisseur, art critic, historian or are into the natural nightlife - Bundaberg is a sweet sugar town with more than meets the eye.