New Ballistic beer range launches to support the Great Barrier Reef

The fine folks at Ballistic Beer Co. have just launched a new range of Reef beers, available exclusively in regional Queensland, to help support the restoration and research efforts along the length of Queensland's iconic Great Barrier Reef.

Specifically tailored to Queensland’s coastal climate, Reef Lager and Reef Pale Ale were launched at the new Ballistic Whitsundays location. Ten cents from every can sold in The Whitsundays will be donated to local Airlie Beach charity, Eco Barge Clean Seas (EBCS).

Since July 2009, Eco Barge Clean Seas’ 1700 volunteers have removed more than 213,000 kilograms of harmful marine debris and litter from the Whitsunday region. EBCS Founding Chair Libby Edge said the funds from Ballistic Whitsundays would be used to feed and medicate sick and injured turtles at the Whitsundays Turtle Rescue Centre.

“We are extremely grateful for this support, which will help alleviate the cost pressures of caring for these majestic creatures,” Libby said.

“I love the fact that people can enjoy a tasty beer while knowing their money is going to a good cause. With this partnership, Ballistic Beer Co is helping raise awareness of the harm caused by marine debris. It’s a very Queensland thing to do.”

Earlier this year, the Ballistic Beer team expanded its footprint beyond its three Brisbane venues (Salisbury, West End and Springfield) and merged with two regional craft breweries to create Ballistic Whitsundays and Ballistic Bargara, in Bundaberg.

Ballistic Beer Co, commander-in-chief David Kitchen said: “Regional communities are the beating heart of Queensland and we know that if we want to become Queensland’s favourite craft beer, we need to expand beyond Brisbane and support causes that are important to locals, like protecting the reef."

Tourism Whitsundays CEO Tash Wheeler said: “Ballistic Whitsundays has hit the ground running since opening in May. It is great to have another local business so passionate about supporting the restoration and research efforts of the Great Barrier Reef.”